A CASE STUDY
A STRATEGY ON PAPER, BUT BEHAVIOURS WEREN’T SHIFTING.
Comic Relief had invested in DEIB — from updated recruitment to equity pledges at leadership level.
But lived experience told a different story.
Behaviours weren’t aligning, and inclusion wasn’t embedded in the day-to-day.
Getting everyone on the same page
Without a shared framework, good intentions didn’t always lead to clear action.
Leaders were pulling in different directions when it came to inclusion, which led to mixed messages, crossed wires and missed chances to do better.
COMIC RELIEF
153 Employees
18 Countries Worldwide
LEARNING FROM THE INSIDE OUT
Spoke one language. The majority of staff work in a single language environment.
Spoke two or more languages. Showing strong multilingual potential across the organisation.
62%
38%
48%
Reported moderate to extensive intercultural experience with room to deepen this.
Had lived in another country for at least 6 months. A powerful foundation for cultural adaptability.
NEARLY
50%
This wasn’t about starting from zero.
It was about unlocking existing capability and making it more consistent, visible and embedded.
Partnering with Prabhaav Global has been a transformative experience…Ritika’s facilitation style is thoughtful, grounded, and deeply impactful…she creates space for honest reflection while equipping our teams with practical tools to lead inclusively.”
Comic Relief
Our approach focused on leadership first — supporting both the Senior and Director Leadership Teams to model inclusion from the top.
Seven in-person workshops shaped around real-world challenges
Tailored coaching for directors grounded in lived scenarios
Individual CQ self-assessments to track growth and identify gaps
Experiential and reflective facilitation, creating space for challenge and learning without judgement
Participants left with more than insight — they left with tools.
75%
Felt better equipped to work across cultural differences.
86%
Saw how understanding values could improve team collaboration.
CQ became a strategic enabler of behaviour change, not just a training topic
To keep the shift alive, Comic Relief is:
Training internal facilitators to carry the work forward
Embedding CQ into onboarding and cross-team projects
Supporting leaders to model self-awareness and inclusion
Comic Relief has approached Cultural Intelligence…as a strategic enabler of cultural transformation. The commitment shown across all levels…has been instrumental in creating the conditions for meaningful & lasting change.”
Prabhaav Global
Start with what’s already strong. Let’s build from there.
If your organisation is already doing the work but behaviours aren’t quite aligning, or inclusion feels patchy across teams, Cultural Intelligence can help close the gap.